There are 100 million cameraphones being used today, but less than 1 percent include a built-in flash. And unfortunately, even those built-in flashes are very weak because they are often added by manufacturers as an afterthought," said Dale Fox, director, Foxden Holdings and the inventor of Phlash. Come to think of it, he is probably right. There are a few phones whose flashes are admirable ; especially the latest SonyEricsson ones but the older handsets just had a little LED which was passed off as a flash. Fox promises that Phlash will be 12 times more powerful then built-in flashes and it will become extremely easy from now on to take photogrpahs in the darker areas such as restaurants, bars etc.
Measuring just over an inch wide, Phlash resembles a cute silver button that can either be stuck to the back of a cameraphone or hung from the phone via an included strap. To use, simply press on Phlash while pressing the 'capture' button on the cameraphone. Phlash emits an intense pulse of light. Phlash includes easily replaceable lithium coin-type batteries designed to provide hundreds of brief flash cycles.
"I sure could have used Phlash at the Bon Jovi concert I attended earlier this month," said Tamara Dull, a thirty-something living in Seattle. "Jon Bon Jovi spent a lot of time in the audience walking up and down the aisle next to my seat. I took nearly 30 photos of him with my new cameraphone and in every one of them he looks like a dark blob. None of my friends believe he was just a couple feet away from me."
Phlash is now available for $29.99 at www.phonephlash.com ; they even have a great money back offer if you are dis-satisfied with the product. Sounds like a good investment if you use your cell phone as a camera a lot of times. However do not expect your handst to get super natural powers with this product. They still want you to use it form no further then "two arm's length" away. Its optimal performance is expected at a distance of one meter.
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