Sony Ericsson W550

The W550 is an exciting product that combines music, imaging and game playing to offer consumers fun and entertainment wherever they are, while still being a great phone,” explains Steve Walker, Sony Ericsson’s Head of Product Marketing. “This new Walkman phone is aimed at fun seekers who enjoy a good party and like to share enjoyable moments with friends. There are so many entertainment features crammed into this small, sleek handset that whether you are alone or with a group of friends, the W550 can satisfy all your entertainment needs.”

The W550 has an advanced digital music player with excellent sound quality delivered through two external high quality stereo speakers or through quality stereo headphones provided with the phone. Loading music onto the handset is simple thanks to intuitive tracks (depending on the bit rate). The W550 is the ideal new addition to the Sony Ericsson Walkman family with its stylish design and Disc2Phone® PC software and the phone’s 256MB internal memory, enough for storing between 60 and 120 standard MP3 or AAC music easy to use functionality. The phone is durable and offers great battery life, allowing users to listen to up to 30 hours of music.

Listening to music on the Sonyericsson W550 over headphones means you never miss a call as the music cuts off automatically when a call is received, permitting the listener to take the call before resuming listening to the paused track. A direct music button gives instant access to the Walkman music player, which can be used independently of the phone, allowing the phone to be used in flight mode so your personal music can be enjoyed even on an airplane. The flight mode was previously offered only in the extreme high end consoles like the P910i.

Equipped with a 1.3 MegaPixel camera, the W550 captures stills and video-clips – with 4x digital zoom for close-ups – that can then be stored or shared using MMS or Bluetooth, or even transferred to a PC via USB cable.

Gigs, movie schedules, search engines and webmail can all be easily checked with the full Internet browser from a choice of viewing modes: full scale mode enables users to scroll round the complete page, or information can be presented in a single column. Either way, the bright 1.8 inch 262K TFT display provides razor sharp pictures. There are plenty of ways to personalise the W550. The user can choose from a range of additional Style-Up covers that can be matched with wallpapers, themes and start-up/close-down animations which can be downloaded.